Facebook Tests Ranked Comments for Company Brand Pages
It’s been a while since Facebook rolled out any major changes to its users. With all the publicity that Facebook
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Logan Nathan
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The Challenge for Businesses with Social Media and Mobile
As Samsung and Apple battle it out for dominance in the mobile space with smartphone and tablets, other companies are
Watching the London 2012 SoLoMo Olympic Games
By the time you read this article, the London 2012 games would be heading towards the final leg together with the big closing ceremony. While its early days yet, but let’s look back on the role of Social.Local.Mobile (SoLoMo) in Olympic Games.
The Impact of Social Media on the London 2012 Olympics
By the time this article comes out, the London 2012 Olympics would have officially gotten underway and millions would have flocked their televisions to enjoy the opening ceremony and the games themselves.
When the 2008 Beijing Olympics took place, social media had not matured into the marketing platform it is today. Therefore, it is fair to state that this is the first Olympics that would happen in the middle of the social media frenzy. So how is this likely to affect or change the games as we know it?
Is your business a part of the SoLoMo Revolution?
Over the past twelve months, there has been a convergence of technology – Social Media, geo-location, and mobile devices. More and more consumers are accessing social media via their tablets or smart phones and checking into locations. The starting point for the SoLoMo (Social.Local.Mobile) era can be traced to the introduction of the iPhone and then the iPad. Smartphones and tablets have revolutionised data, communication and interaction.
How can Social Media be utilised by Hotels?
Social Media is an ideal marketing and communication channel for the hospitality industry. Online reputation management has become the front runner for any hotel’s PR policy. It’s not a question of whether hotels use social media but how effectively these networks are being utilised to improve brand recognition, loyalty and bookings.
The Role of Social Media in the Real Estate Industry
At this point, it is safe to say that social media has revolutionised online marketing in every industry. Facebook, Twitter, YouTube, Google+ and other social media channels have become a large part of the marketing campaigns of companies. The Real Estate industry is no different.
Real Estate involves the selling and buying of land, property, apartments and other buildings. This makes real estate the perfect candidate for social media platforms. In an industry where buyers and realtors need to meet, social media is the bridge that can provide the means to the end.
How is Facebook Timeline impacting current brand pages
In September of 2011, the world’s largest social media network unveiled Facebook Timeline; it was met with a flurry of excitement and criticism. But after much pomp and fanfare, Facebook Timeline was rolled out to fans in beginning of 2012.
Today, the timeline debate is for brands. As of end of February 2012, Facebook Timeline has been made available for brand pages. As a marketer, you are probably wondering what this means for your brand?
Tips to become a successful Twitterer
Having started off my career as a social media marketing assistant a few months back, after many internal training sessions I have settled into my role and am now confidently using Twitter for business marketing. I now manage a multitude of clients from varying industries for the Australian market.
Prior to this career opportunity, although I was a regular user of Twitter and Facebook, I had in no shape or form used these social networks for business marketing. Today, however I can safely say that I am reasonably “qualified” to publish my own set of tips on how to successfully use Twitter for Business.
10 Great Tips for Getting Started with LinkedIn in 2012
The Social Media team at ICT Social Business spent the better part of 2012 concentrating on Social Search, Social Business
