The Biggest Trendsetters in 2012 – Social Local Mobile (SoLoMo)
Like children, online marketing platforms too go through growing pains before they come of age. 2012 can be classified as
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Like children, online marketing platforms too go through growing pains before they come of age. 2012 can be classified as
Recent years have seen much hype surrounding social media and how companies can benefit from it. Today, social media has
SoLoMo was a buzz word and year ago, but today it’s an undeniable business opportunity. There are plenty of location
Apple’s introduction of the iPhone into the mobile phone market created a ripple effect and has fuelled a catalytic growth,
By the time you read this article, the London 2012 games would be heading towards the final leg together with the big closing ceremony. While its early days yet, but let’s look back on the role of Social.Local.Mobile (SoLoMo) in Olympic Games.
Analysts predict that SoLoMo (Social.Local.Mobile) is going to be the next social media wave that is going to hit the world. At ICT Internet Presence (ICTIP), we believe in staying in line with the technology, which is why a few weeks ago, we decided to convert the Norwest Business Directory into a fully-fledged SoLoMo business portal. Supported by the Sydney Hills council and in partnership with Custom Tec, the portal was developed by ICT Internet Presence.
Over the past twelve months, there has been a convergence of technology – Social Media, geo-location, and mobile devices. More and more consumers are accessing social media via their tablets or smart phones and checking into locations. The starting point for the SoLoMo (Social.Local.Mobile) era can be traced to the introduction of the iPhone and then the iPad. Smartphones and tablets have revolutionised data, communication and interaction.
According to research conducted by Google, the number users who research travel via their mobile devices will grow upto 51% this year, with the number of active Facebook user on mobile having increased to 500 million, already.
Over the past decade the internet has changed rapidly and drastically. Search Engines have evolved, website designing has changed and social media marketing together with the smartphones and tablets have revolutionised website design and development.
Digital Transformation Infulencer,
Founder and CEO at i4T Global / i4Tradies,
Angel Investor