The Major Changes to Social Media Platforms Facebook and Twitter in 2012

03/12/2012 by Logan Nathan

The year 2012 has been one of major milestones for social media platforms – Facebook and Twitter. Facebook reached the 1 billion user mark and Twitter reached the 500 million users milestone. Furthermore, Facebook also went public and acquired Instagram. So let’s take a look at the some of the key changes in Facebook and Twitter this year. The Major Changes to Facebook in 2012 After the timeline announcement in 2011, Facebook timeline was rolled out to all accounts with a mandatory upgrade. Facebook Chat becomes even more user friendly with icons and links to friends accounts from within the chat window. Over the course of the year, Facebook also launched a desktop chat app

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Back to Twitter Basics – A Refresher

21/10/2012 by Logan Nathan

Looks like September and October are months of change for leading social media platforms. A few weeks back Twitter announced some heavy duty changes to its profile.   Together with this Facebook style cover image, Twitter also introduced a brand new iPad app. With all these changes taking place, we thought it’s a good time to revisit the basics of Twitter and why it is one of the top three must have social media platforms for any business. The Network Studies say that Twitter now has over half a billion users and over 140 million active users. If you are looking for word of mouth marketing, this is as good as it gets. Your current customers, future customers are already on Twitter

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The Role of Social Media in the Real Estate Industry

05/04/2012 by Logan Nathan

At this point, it is safe to say that social media has revolutionised online marketing in every industry. Facebook, Twitter, YouTube, Google+ and other social media channels have become a large part of the marketing campaigns of companies. The Real Estate industry is no different. Real Estate involves the selling and buying of land, property, apartments and other buildings. This makes real estate the perfect candidate for social media platforms. In an industry where buyers and realtors need to meet, social media is the bridge that can provide the means to the end. . . .

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Tips to become a successful Twitterer

08/03/2012 by Logan Nathan

Having started off my career as a social media marketing assistant a few months back, after many internal training sessions I have settled into my role and am now confidently using Twitter for business marketing. I now manage a multitude of clients from varying industries for the Australian market. Prior to this career opportunity, although I was a regular user of Twitter and Facebook, I had in no shape or form used these social networks for business marketing. Today, however I can safely say that I am reasonably “qualified” to publish my own set of tips on how to successfully use Twitter for Business. . . .

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[Case Study] – Sydney Based Plumber goes Social

22/02/2012 by Logan Nathan

One hour Plumbing is a Sydney based plumbing service that specialises in hot water, blocked drains and other services such as sewer installation, rain water tanks, taps and toilet repairs together with bathroom and kitchen renovation. The unique service guarantee of One Hour Plumbing is that they quote by the job and not by the hour. . . .

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The Importance of Role Modelling in Social Media

07/02/2012 by Logan Nathan

In the pre-social media age, role models were individuals who served as an example and were emulated by others. Role Models were sporting heroes, public icons, community leaders & business leaders. However, post social media, role modeling took a whole different meaning. For any newbie getting started with social media, one of the key tips that has been widely quoted for social media success is – role modelling. So what is social media role modeling?  There are so many tips and tricks for successful social media engagement and community building, but the most common of them all is watching and learning from companies and brands who have already created successful social media

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Social Media Wars – Who will dominate in 2012

16/12/2011 by Logan Nathan

What a year it has been in 2011 for those of us embracing social networking for business. The competition among major social media business channel’s in 2011, has been unprecedented. Most of the impetus for this activity is due to the new player in the social media market, being Google+. Looking towards 2012, which major social media channel will dominate the social media market for business. Will it be? Facebook – the seasoned giant; ideal B2C marketing tool Twitter – the underdog , but evolving quickly and radically Google+ – the rookie with a major search engine backing LinkedIn – being seen as a key social media platform for business relationship, rather than just re

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How to brand your business using Social Media

07/11/2011 by Logan Nathan

Background When you hear the word brands, what is the first thing that comes to your mind? Coco Cola, Apple, Microsoft, Google? Did you ever stop to think why these brands are so popular or why these names are a constant presence in our minds? What makes these brands stand out amongst millions of others? One word – branding. So what is branding? Well the key to success in branding in understanding the customers’ needs and wants and anticipating them. Your branding strategy needs to be entwined with the hearts and minds of your customers. In the past, branding meant advertising via TV, radio, newspapers and on hoardings, flyers and other print material. Its about having a constant

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Qantas Airline Industrial Dispute – the Social Media Reaction

02/11/2011 by Logan Nathan

For the first time a major brand in Australia went through a serious union strike and industrial conflict where the whole world reacted through social media. Through this article, we hope to examine the Qantas back story, the damage to the brand and the social media reaction from both the public and Qantas itself. The Back Story Whether you are living in Australia or elsewhere in the world, you were probably aware of the recent industrial dispute of Australia’s flagship airline carrier. As part of a long running labour dispute, Qantas started grounding its flights, with all flights being halted over the last weekend of October. The dispute which was developing for over 18 mont

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Twitter – Building relationships one tweet at a time

26/07/2010 by Logan Nathan

Twitter is a micro-blogging social media platform that allows users to communicate using short messages with 140 characters in real time. Users can follow each other and keep up to date on what their followers and other businesses are posting. . . .

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