Does Social Business really Matter?

27/06/2012 by Logan Nathan

No one disputes the business uses of social media, social networking and social software. But is social media and social networking transforming business like it has done with society and communities? As more and more business adopt social networking, the word social enterprise began to take form, with companies like IBM spearheading social business and its adoption. So what is a social business? . . .

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The Role of Social Media in Business Intelligence

24/06/2012 by Logan Nathan

Traditionally, companies would gather information and feedback from customers through suggestions boxes, feedback forms and periodic surveys via websites or through a particular focus group. This kind of intelligence gathering was often not 100% accurate and did not convey the true reality of the market and the business climate . . .

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What do CEO’s think of Social Media?

17/06/2012 by Logan Nathan

Sixty Four countries, 1709 CEOs from 18 industries – the findings from these have been compiled into IBM’s 2012 CEO report. Among the diverse range of topics covered social media is one of them, and it gives us expert insights into what today’s CEO think of social media and how are they using it to engage. . . .

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What is the State of Social Business Adoption in Australia for 2012?

10/06/2012 by Logan Nathan

Social Business has been a buzz world for the past few years among companies globally. So what is social business? Social business in a nutshell, can be defined as the way in which a company functions and generates value for stakeholders, suppliers, customers, employees and partners. . . .

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Why is Social Media Important for your overall Google SEO Strategy?

04/06/2012 by Logan Nathan

Have your search engine rankings taken a beating of late? Have you noticed a decrease or increase in your rank based on keywords, domain and target audience? You probably didn’t realise that Google has updated its search algorithm with 50 major changes – Google Panda 3.4. . . .

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Why businesses must have a Social Media HR Policy?

21/05/2012 by Logan Nathan

Are you using key Social Media platforms such as Facebook, Twitter and Google Plus to promote your business? Do your staff understand their responsibilities on how to use Social media for your business? Do you have a well defined Social Media Strategy in place which is already communicated to your staff? If the answer is NO then read on….. . . .

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How is Mobile changing Travel and Hospitality?

18/05/2012 by Logan Nathan

According to research conducted by Google, the number users who research travel via their mobile devices will grow upto 51% this year, with the number of active Facebook user on mobile having increased to 500 million, already. . . .

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The New Changes to Google+ Social Media Platform

30/04/2012 by Logan Nathan

The changes that are being to social media sites are a regular occurrence that we tend to not have the time to keep with all of the changes. However, when the social media site of the No 1 search engine in the world makes changes, we sit up and take notice. I have compiled a list of the major changes that Google+ has made. . . .

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How can Social Media be utilised by Hotels?

21/04/2012 by Logan Nathan

Social Media is an ideal marketing and communication channel for the hospitality industry. Online reputation management has become the front runner for any hotel’s PR policy. It’s not a question of whether hotels use social media but how effectively these networks are being utilised to improve brand recognition, loyalty and bookings. . . .

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Is your website SoLoMo ready?

11/04/2012 by Logan Nathan

Over the past decade the internet has changed rapidly and drastically. Search Engines have evolved, website designing has changed and social media marketing together with the smartphones and tablets have revolutionised website design and development. . . .

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