Growth Marketing
Marketing | Go-to-Market | Conversion
Modern marketing that converts, and still sounds like you.
I help SME founders and leadership teams sharpen positioning, tighten the funnel, and build marketing systems that scale. We’ll use data, automation, and AI where it helps, while keeping your brand human, trustworthy, and unmistakably you.
The problem I solved
Marketing feels busy, but growth feels slow
Your message is acceptable, but it lacks clarity, edge and memorability.
You’re bringing in leads, but too many are falling away before they convert.
Your systems are fragmented, and reporting lacks clear visibility.
You want to use AI without losing the voice and character of your brand.
What you get
If you’re saying, “We’re doing a lot, but the needle isn’t moving,” this is probably for you. You’ll walk away with:
- A clear set of priorities
- A value lens (ROI, risk, effort) so trade-offs are obvious
- KPIs/OKRs that make progress measurable and reportable
- A practical roadmap with owners, timelines, and dependencies
- A lightweight execution cadence to keep delivery moving
- A plan your leaders can actually repeat, not just admire
My approach
Practical growth, in five steps.
Diagnose what’s working, what’s leaking, what’s missing
Clarify positioning, audience, offer, and proof
Build funnel, pages, messaging, automation, and content plan
Launch campaigns and sequences with tight feedback loops
Optimise measure, refine, and scale what’s converting.
Get in touch
Ready to make your next move a smart one?
Let’s Connect!
FAQs
Yes, and that’s often where the biggest wins are. We’ll clarify who you’re for, what you stand for, and why you’re different, then build the funnel and messaging around that. Without clear positioning, everything else becomes expensive guesswork.
Usually it’s a combination of: clearer value proposition above the fold, stronger proof (testimonials, outcomes, logos), cleaner CTA flow, and removing friction. Small changes in message and structure can create big lifts, especially on the homepage and core landing pages.
AI should speed up the work, not flatten your voice. I set tone guidelines, examples, and quality checks so AI supports your style. You’ll get workflows that help draft faster, iterate smarter, and keep standards high.
Marketing and sales are attached at the hip. I often help align lead definitions, pipeline stages, handover rules, and feedback loops, so marketing isn’t just generating leads, it’s generating the right leads.
We focus on metrics that connect to the business: lead quality, conversion rates, pipeline velocity, cost per acquisition, retention signals, and revenue influence. If it doesn’t help you make a decision, it’s not the right metric.