Are Sri Lankan Exporters Taking Advantage of the Social Networking Sites?

27/06/2011 by Logan Nathan

Large global brands such as Coco cola, Oreo, and Versace have used the advent of social media to create opportunities to engage, listen and support their customers. Multi – national organizations are leveraging the social media platform to create excitement and social equity around their brands and organizations. In Sri Lanka, we have for centuries, traditionally done business over a social contact or handshake. Even our HR policies have centred on personal recommendations. This is the very reason why social media is having and will have a profound impact on the way that we conduct our day – to-day businesses. Sri Lankans now have the opportunity to basically continue to extend our way

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