Digital Marketing – A Boon for Small Businesses in Australia

22/04/2013 by Logan Nathan

Digital Marketing – A Boon for Small Businesses in Australia Recent advancements in the digital sphere have revolutionised the world of business in numerous ways. A couple of decades ago, marketing communications were limited to TV, radio and print, which remain very expensive and beyond the reach for many small businesses here in Australia. The situation where big marketing budgets mean more clout for the organisation has changed immensely due to the advent of digital marketing channels. These channels have levelled the playing field for small businesses, arming them with the tools to take on their larger, cash-rich competitors. This week we address how you too can harness the power o

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Are You Measuring Your Social Media ROI?

08/04/2013 by Logan Nathan

Are You Measuring Your Social Media ROI? Social media has revolutionised consumer behaviour in numerous ways making it impossible to be ignored. Your customers are all out there, logging into Facebook, Twitter etc. connecting with friends and family, looking for entertainment and exchanging product/service reviews. The sheer pace of information exchange has resulted in some comparing this phenomenon to “word-of-mouth on steroids”. An organisation’s social media strategy needs to be solid for the very reason that social media, done right, can facilitate meaningful connections and engagement with the target audience. These connections and engagement lead to customer loyalty, brand re

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