Demystifying Social Selling – The Pain, Prescription and Pills Series – Part 4

22/08/2013 by Logan Nathan

In the previous 3 Parts of the PPP series we learnt how to use LinkedIn to build a trustworthy online reputation by setting up your profile to the ALL-STAR level, engaging with your network and activating your company page. Now, with Part 4, we step into the exciting world of sales, which is the very lifeblood of every business. Success in sales has largely depended on relationships. Establishing rapport, leveraging existing relationships and building new relationships via face-to-face meetings, conferences, social clubs etc. has been the norm. However, lead generation is an impending problem for many. Pain – Traditional networking doesn’t generate enough leads In an era

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Top 7 Trends for an Effective Website Makeover

12/08/2013 by Logan Nathan

Is your business website providing the necessary results that you have been looking for? If you have been thinking of building a new website or revamping your existing one, read on as we take you through some creative and exciting trends in web design technology. Your website makeover will be a success, we promise! Your website is the cornerstone of your digital marketing strategy. And, as you invest more in it, having a great website goes without saying. A great website consists of several factors. Some of the most important ones being:   Consistent design User-friendly interface Clarity and visibility of information Compatible on different browsers Adaptabil

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Activating Your LinkedIn Company Page – The Pain, Prescription and Pills Series – Part 3 [updated]

06/08/2013 by Logan Nathan

In the last 2 parts of my PPP series, we looked at how you can leverage LinkedIn to make the most of your engagement. In this part, I will explain why it’s important to activate your Company Page on LinkedIn and the right way to get started. Before I prescribe the solutions to engaging with prospects, clients and suppliers through a LinkedIn company page strategically let me reveal some of the questions most participants at my LinkedIn workshops raise, as these are the ones you may be grappling with yourself when engaging on LinkedIn. Here are the Common Pains: I have my personal profile, why do I need a company page? What are the benefits of having a company page? How c

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