Logan Nathan at McGrath Gold Coast

Sharing Experience

Logan Nathan

Stay abreast with what’s up in the world of digital transformation! Here’s you’ll find everything from

IoT | innovation | customer experience management | field service management |  leadership 

to help you step closer to business success!

TWITTER for Business – Is it just a passing Fad?

What started off as a new way to socialise online using just 140 characters has become irreplaceable in the lives of many people. The success of TWITTER as a Social Media Platform until recently had businesses thinking. Could this be used as a medium for sharing information and as an open source of communication with Prospects, Clients, Suppliers and other Interest Groups?

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How Businesses Can Overcome Social Media Obstacles

Businesses who start out with Social Media Campaigns often complain that their efforts do not show results. It is true that Social Media Marketing may not always produce instant results that are expected by a generation of business owners who have grown up in the “instant gratification” culture of the modern society. On the other hand there are certain obstacles that entrepreneurs and business owners need to be able to overcome for their Social Media Campaigns to be effective.

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Social Media Tools To Get The Edge On Competition written by Logan Nathan

Social media is increasingly being talked about in corporate circles as the new wave of marketing. Both large and small organisations have taken up the challenge, revamping their marketing strategies with social media as a key element of the overall marketing plan.

For an effective social media marketing campaign the right social media tools are the key to long-term success. These tools must be carefully integrated into a social media plan so that they complement each other for a synergistic effect.

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