Logan Nathan at McGrath Gold Coast

Sharing Experience

Logan Nathan

Stay abreast with what’s up in the world of digital transformation! Here’s you’ll find everything from

IoT | innovation | customer experience management | field service management |  leadership 

to help you step closer to business success!

The New Changes to Google+ Social Media Platform

The changes that are being to social media sites are a regular occurrence that we tend to not have the time to keep with all of the changes.
However, when the social media site of the No 1 search engine in the world makes changes, we sit up and take notice. I have compiled a list of the major changes that Google+ has made.

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How can Social Media be utilised by Hotels?

Social Media is an ideal marketing and communication channel for the hospitality industry. Online reputation management has become the front runner for any hotel’s PR policy. It’s not a question of whether hotels use social media but how effectively these networks are being utilised to improve brand recognition, loyalty and bookings.

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Is your website SoLoMo ready?

Over the past decade the internet has changed rapidly and drastically. Search Engines have evolved, website designing has changed and social media marketing together with the smartphones and tablets have revolutionised website design and development.

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Copywriting Tips for Creating Irresistible Offers on your Website

While many business owners get excited about their beautiful looking website, few pay attention to the content, which is what visitors to the website look at when they land on a website. The challenge for businesses is to get the website visitor interested in reading through to the end of the web page and taking some action. Depending on the purpose of the website this could either be to buy a product, fill out details on the Contact Us Form or book an appointment for a consultation for your services.

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Social Media Tools To Get The Edge On Competition written by Logan Nathan

Social media is increasingly being talked about in corporate circles as the new wave of marketing. Both large and small organisations have taken up the challenge, revamping their marketing strategies with social media as a key element of the overall marketing plan.

For an effective social media marketing campaign the right social media tools are the key to long-term success. These tools must be carefully integrated into a social media plan so that they complement each other for a synergistic effect.

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Can Social Networking Opportunities Spiral Business Growth? written by Logan Nathan

With the entire buzz surrounding the emergence of social networks such as FaceBook, MySpace and now Twitter, you may be wondering if there’s some way that you can harness the power of these tools to grow your business.

Many businesses struggling with old school marketing techniques will be amazed to learn that Social Networking is the Internet’s fastest growing traffic generator, with new users signing up at a phenomenal pace. What is even more interesting to businesses is that the users join these networks not just for consuming information, but to actually interact create their own online content in a manner that was just not possible with traditional media.

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Using Twitter – Traffic Strategies For Business

There’s little doubt that Twitter has become a social phenomenon. But there’s more to Twitter than finding out what your best friend living 5,000 miles away is reading. There are little known secrets that big businesses and a few small ones are using to drive traffic to their websites using Twitter.

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