Brand Integrity – How to Build It with Twitter
One of the biggest breakthroughs that Social Media has achieved is the “humanizing” of companies. It has brought executives down
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Logan Nathan
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Using Social Media – A Perspective For Your Business
It’s redefined the way people communicate online, it’s revolutionised the internet and is pulling viewers away from drab television programs.
How Businesses are using Social Media
With businesses hopping on the bandwagon, it’s no more a question of, “whether” but “when” a business should get serious
Flickr – Social Networking through Photo Sharing
Flickr is a web site that offers photo sharing and a host of related services for users of any level – beginners to professionals. More than just being a web site, Flickr is a community – one with a very strong and active user base and one of the fastest-growing photo sharing sites on the web. Clearly, Flickr provides an excellent opportunity for the smart, creative small business owner.
Youtube – The live face of your Business
While YouTube is used by a large number of individuals to post interesting & entertaining videos, astute marketers are using it to present the human face of their business and grow their sales.
Using YouTube for business is not about creating a profile and uploading a bunch of commercials. There’s a lot more to using as a social media marketing tool.
LinkedIn – The Online Networking Platform for Professionals
What began as a Facebook for business professionals has gained ground as a Social Networking Mecca for business professionals. With over 50 million members, LinkedIn provides an opportunity to network with professionals that you never knew existed. This could lead to leads that can be converted to customers. Alternatively one could find joint venture partners or even advisors to help grow a business.
Facebook – Using it to your advantage in business
If you are already popular on Facebook your task in influencing & persuading people to become your fan is a lot easier than if you were to start out afresh. The simplest and most common form of communication on Facebook is through messages. Messages can be one-on-one or one-to-many.
How To Integrate Social Media into Search Marketing
Business owners often ask the question, can Social Media Marketing be used to improve search results for a business? The answer is yes. There are many ways that Social Media and Search Engine Marketing can be integrated to give a business greater visibility both for paid search and organic search.
Twitter – Building relationships one tweet at a time
Twitter is a micro-blogging social media platform that allows users to communicate using short messages with 140 characters in real time. Users can follow each other and keep up to date on what their followers and other businesses are posting.
How Businesses Can Overcome Social Media Obstacles
Businesses who start out with Social Media Campaigns often complain that their efforts do not show results. It is true that Social Media Marketing may not always produce instant results that are expected by a generation of business owners who have grown up in the “instant gratification” culture of the modern society. On the other hand there are certain obstacles that entrepreneurs and business owners need to be able to overcome for their Social Media Campaigns to be effective.
