Over the past twelve months, there has been a convergence of technology – Social Media, geo-location, and mobile devices. More and more consumers are accessing social media via their tablets or smart phones and checking into locations. The starting point for the SoLoMo (Social.Local.Mobile) era can be traced to the introduction of the iPhone and then the iPad. Smartphones and tablets have revolutionised data, communication and interaction. Here are a few facts, which prove this new trend in the industry:
Source: http://experiencematters.wordpress.com/2012/01/25/data-snapshot-social-media-and-mobile-adoption/
Given the marketing impact of this emerging behavioural trend, companies were quick to capitalise on this. Offering localised apps, location based offers, social media offers, discounts, businesses are leveraging new channel of communication, both internally and externally, for maximum ROI. The figure given below highlights how B2B use of SoLoMo is growing.
Source: http://www.slideshare.net/gleonhard/the-future-of-business-20-solomo-action-items
If you are business looking to integrate Social, Local and Mobile, how can you effectively do so? According to Marketing Profs, there are seven effective ways to integrate: –
- Localisation – Your social media campaigns should be focused on you city and demographic. Don’t be afraid to comment on local happenings, post interesting events, and encourage the local community. You have to be a part of the community.
- Unique Selling Proposition – Dare to be different. Show why your product or service is better than others that are similar on the market. Empower your customer through your campaigns.
- Create custom versions of your website/app/campaign to cater to different users – smartphones, tablets, laptops and different browsers. Be accommodating of all.
- Google has gone local with Google+ and Google+ Local. Ensure that your content and social media presence is sufficiently searchable.
- Encourage your customers to share offers, deals and other specials.
- Start a YouTube feed. There are more than 600 million views daily. So be a part of the action.
- Do not forget offline marketing. Not all your customers are online!
Doc Searls, the popular blogger said that “in the future, a free customer will prove more valuable that a captive one”. Use SoLoMo to set your customers free, and provide them with a channel of open communication, dialog and engagement. In this new age of digital communication, you future is not alone, you need to get your customers and partners involved to create a symbiotic relationship, that secures your future. So why should you go SoLoMo? Your customers are there, if you don’t go mobile – you will be ignored!
Social Media Business Consultant | Internet (Web) Marketing Strategist Speaker | Trainer
Based in Sydney, Australia, Logan has been an avid & passionate social media user since the advent of Facebook. As the Social Media Business Consultant with over 30 years experience in the travel and hospitality industry, Logan is focused on guiding organisations through the four stages of social media for business – Education, Strategy, Implementation and On-going Management. If your business needs expert assistance on creating a custom Social Media and Search Engine Optimisation Strategy, contact us via logan@logannathan.com
Logan is also an expert on LinkedIn and is running a series of workshops over the next few months. To Register: – http://www.ictsocialbusiness.com.au/social_media_education/social-media-training-workshop/Getting-leads-from-LinkedIn
