Does your business have a website and a social media presence? But is that enough? Did you know that over 50% of searches are now done on mobile devices? Having just a website alone doesn’t cut it in today’s market, the bottom line has changed – the world is going social, local and mobile (SoLoMo). This revolution is happening now, are you a part of it?
Large organisations have already set the precedence in the SoLoMo revolution. In the Google introduced GoMo, a mobile application that was targeted at business owners, to make their websites mobile friendly. The end goal of this application is to drive traffic to websites using Google’s mobile Ads – a platform that reaches audiences across platforms and devices.
So how can you as a business owner benefit from this? With SoLoMo, business owners now have the opportunity of offering customised deals and coupons based on the customer’s shopping history or social media behaviour. Survey results indicate that 80% of mobile users prefer local advertising, which means you are more likely to make a sale.
What are the next steps you need to take to go SoLoMo? Your business need to become V.I.S.I.B.L.E online!
Fig 1: – Social Business is about becoming VISIBLE Online
- Values – the technology may be changing, how you reach your customers may be changing, but never lose sight of who you are as a business and what your core values are!
- Involvement – Marketers gurus have always stressed on the importance of corporate social responsibility and how organisations are part of a larger eco system. This is true now more than ever! If you are not involved in your community, they are not going to promote you locally or socially!
- Social – Being social is not just about having a social media presence. But also about being a part of the lives of your customers. Wishing them for their birthdays, celebrating the special occasions in their lives, taking part in activities organised in your city and much more…
- Integrated – Ensure that your online presence is integrated across all platforms – websites, tablets, and mobiles. Ensure that you also include your online presence in your offline marketing material such as business cards, banners and posters.
- Branding – Since you are using multiple platforms to reach your customers it is important that you have a common branding across all platforms and social media channels. This leads to brand recognition!
- Leadership – Become a trendsetter in your community. Be the business that other business’s role model. Think of innovative new campaigns to interact with your customers.
- Engagement – Your online presence should not just be about talking about yourself, it should also be about mutual benefit and promoting other symbiotic relationships within the community. For example, you can post weather updates, sporting events, and other interesting happenings around the city to increase how customers engage with you!
Lastly, you need to look at the internal culture of your organisation and install the same VISIBILTY offline that you are looking to online! The time has come for your business to become social – both internally and externally. This requires formulating a social business strategy that will help your organisation achieve customer leads and return on investment. If you do not know how to go about drafting a social business strategy for your organisation, then the time to A.C.T (Acquire Commercial Training) is NOW!
Social Media Business Consultant | Internet (Web) Marketing Strategist Speaker | Trainer
Based in Sydney, Australia, Logan has been an avid & passionate social media user since the advent of Facebook. As the Social Media Business Consultant with over 30 years experience in the travel and hospitality industry, Logan is focused on guiding organisations through the four stages of social media for business – Education, Strategy, Implementation and On-going Management. If your business needs expert assistance on creating a custom Social Media and Search Engine Optimisation Strategy, contact us via logan@logannathan.com
