Twitter is a micro-blogging social media platform that allows users to communicate using short messages with 140 characters in real time. Users can follow each other and keep up to date on what their followers and other businesses are posting.
Twitter is also an excellent tool for obtaining feedback and helps businesses keep an ear on the ground, so they are aware of what is being said about them. The First step is to visit the Twitter website http://twitter.com and click the Join the conversation! Green Box to create a username and password. While you may choose to create a personal Twitter account, it is advisable to create a separate Twitter account for your Company, and establish a corporate brand on Twitter.
Hot tip:
Give some thought to how you want to be perceived on Twitter. A customized professional background is essential to be taken seriously on Twitter and establish yourself as an expert.
To get the best value out of Twitter, your objective should be to get people interested in following you. You also want followers to click on your URL link in your profile and visit a landing page where you can get them to opt-in to your email list.
Building Relationships
Twitter is a social media platform built around interaction with others relationships building is what it’s all about. The stronger the relationships the more likely followers will buy from you in the long run. As you begin to build a large following of fans, you will develop the trust required for them to visit the website with an offer you are promoting and buy the product or service.
Value Added Content
On Twitter, your followers will judge you by the quality of your content. Sending out tweets like, “Out for a meeting” or “had a busy day” is empty of content and will have followers unsubscribing in droves. Your approach should be post tweets that people will appreciate, re-tweet or respond to. Try posting tweets that have likelihood to go viral, so they end up generating excitement and an army of followers.
Hot tip:
Monitor people in your network to see if you can offer specific help to others. You will be seen as someone who cares about your followers and your reputation will grow.
Twitter Leverage
You can leverage your Twitter feed in a number of ways. The simplest ways are to add them to your Facebook profile, LinkedIn, and blogs. Besides, regular tweeting will ensure that, your content will be fresh where your Twitter feed is used. Further, people who view the feed can begin following you on Twitter so your network begins to expand.
Regular Interaction
Intriguing questions on Twitter can generate a buzz and a viral effect as viewers re-tweet your questions to their network of followers, phenomenally expanding your reach. .Keeping an eye on other people’s questions and responding with solutions to their problems will bring you recognition as a valuable member of Tweetosphere and an expert in your field.
