Logan Nathan at McGrath Gold Coast

Sharing Experience

Logan Nathan

Stay abreast with what’s up in the world of digital transformation! Here’s you’ll find everything from

IoT | innovation | customer experience management | field service management |  leadership 

to help you step closer to business success!

Blog

SME AI Transformation #1: Before You Buy AI, Look in the Mirror

AI is becoming the new gold rush for SMEs ,but rushing in without clarity is a costly mistake. AI doesn’t fix broken processes or unclear strategy; it amplifies them. Before investing in tools or automation, businesses must first understand what they’re trying to improve. In the AI era, clarity isn’t optional it’s the real competitive advantage.

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Selecting a business advisor
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Selecting a Business Advisor – When and Why to Have One

It can be a tough call to ask for help, especially when you don’t even know that you need it in the first place.

However, as a business owner wearing multiple hats at the same time, I knew that in order to take my business to the next level, I needed expert advice from someone who knew the industry inside out.

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Startup Entrepreneurship: Everything you need to know

Sometimes I wonder why can’t I be a monk so I can spend the rest of my days in peace. But then the reminder for the next investor meeting beeps on my phone and before I know it I’m once again lost in the number game. 

Sometimes I dream about taking a holiday and so my wife and I can go to see all the places we always wanted. But guess who wants to join us on the trip? My team!  

Sometimes I find myself wondering about all the other things my life would be about if I had not founded i4Tradies. An hour later, I’m talking to my team about our journey to change the world and make it a better place. 

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