How Businesses are using Social Media
With businesses hopping on the bandwagon, it’s no more a question of, “whether” but “when” a business should get serious
Sharing Experience
Logan Nathan
Stay abreast with what’s up in the world of digital transformation! Here’s you’ll find everything from
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Flickr – Social Networking through Photo Sharing
Flickr is a web site that offers photo sharing and a host of related services for users of any level – beginners to professionals. More than just being a web site, Flickr is a community – one with a very strong and active user base and one of the fastest-growing photo sharing sites on the web. Clearly, Flickr provides an excellent opportunity for the smart, creative small business owner.
LinkedIn – The Online Networking Platform for Professionals
What began as a Facebook for business professionals has gained ground as a Social Networking Mecca for business professionals. With over 50 million members, LinkedIn provides an opportunity to network with professionals that you never knew existed. This could lead to leads that can be converted to customers. Alternatively one could find joint venture partners or even advisors to help grow a business.
Facebook – Using it to your advantage in business
If you are already popular on Facebook your task in influencing & persuading people to become your fan is a lot easier than if you were to start out afresh. The simplest and most common form of communication on Facebook is through messages. Messages can be one-on-one or one-to-many.
How To Integrate Social Media into Search Marketing
Business owners often ask the question, can Social Media Marketing be used to improve search results for a business? The answer is yes. There are many ways that Social Media and Search Engine Marketing can be integrated to give a business greater visibility both for paid search and organic search.
Twitter – Building relationships one tweet at a time
Twitter is a micro-blogging social media platform that allows users to communicate using short messages with 140 characters in real time. Users can follow each other and keep up to date on what their followers and other businesses are posting.
How Businesses Can Overcome Social Media Obstacles
Businesses who start out with Social Media Campaigns often complain that their efforts do not show results. It is true that Social Media Marketing may not always produce instant results that are expected by a generation of business owners who have grown up in the “instant gratification” culture of the modern society. On the other hand there are certain obstacles that entrepreneurs and business owners need to be able to overcome for their Social Media Campaigns to be effective.
Business Blog – How to build one and what to post
Before you begin setting up a blog on your business website, the question you need to ask yourself is what will get visitors to return to your website frequently to view your new posts.
Certain blog building elements are crucial to the success of building a business blog. All these elements should be in place for a blog to be effective. The basic elements are like building blocks and while they are not difficult to build, they are extremely important.
Social Media Marketing – Your new traffic tool
Are you in an atmosphere to drive traffic to your website and increasing conversions? Enter Social media without slaying your assets… This can drive an insane amount of traffic to your website. This phenomenon of Social Media Marketing has even overtaken SEO on many fronts such as its popularity. There are numerous ways to do it and several Social Networks to do this with. Naturally one size does not at all and each Social Network needs to be worked differently for the desired results.
Mapping Social Media To Sales In B2B Marketing
Just like a sales letter sent out as a direct mailer or posted on a website, using social media to monetize B2B sales requires finding out ways of using the internet to solve a prospect’s problems. Businesses now have the opportunity to identify the needs of customers through monitoring online conversations and addressing these, thereby improving engagement.
