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Sixty Four countries, 1709 CEOs from 18 industries – the findings from these have been compiled into IBM’s 2012 CEO report. Among the diverse range of topics covered social media is one of them, and it gives us expert insights into what today’s CEO think of social media and how are they using it to engage.
Social Business has been a buzz world for the past few years among companies globally. So what is social business? Social business in a nutshell, can be defined as the way in which a company functions and generates value for stakeholders, suppliers, customers, employees and partners.
Have your search engine rankings taken a beating of late? Have you noticed a decrease or increase in your rank based on keywords, domain and target audience? You probably didn’t realise that Google has updated its search algorithm with 50 major changes – Google Panda 3.4.
According to research conducted by Google, the number users who research travel via their mobile devices will grow upto 51% this year, with the number of active Facebook user on mobile having increased to 500 million, already.
The changes that are being to social media sites are a regular occurrence that we tend to not have the time to keep with all of the changes.
However, when the social media site of the No 1 search engine in the world makes changes, we sit up and take notice. I have compiled a list of the major changes that Google+ has made.
Social Media is an ideal marketing and communication channel for the hospitality industry. Online reputation management has become the front runner for any hotel’s PR policy. It’s not a question of whether hotels use social media but how effectively these networks are being utilised to improve brand recognition, loyalty and bookings.
Over the past decade the internet has changed rapidly and drastically. Search Engines have evolved, website designing has changed and social media marketing together with the smartphones and tablets have revolutionised website design and development.
At this point, it is safe to say that social media has revolutionised online marketing in every industry. Facebook, Twitter, YouTube, Google+ and other social media channels have become a large part of the marketing campaigns of companies. The Real Estate industry is no different.
Real Estate involves the selling and buying of land, property, apartments and other buildings. This makes real estate the perfect candidate for social media platforms. In an industry where buyers and realtors need to meet, social media is the bridge that can provide the means to the end.
Founded in 2005, over the period of 7 years YouTube has become the world’s second largest search engine – after Google.
You Tube is primarily a web based video streaming and sharing website where users can share, view, upload and comment on online videos.
In September of 2011, the world’s largest social media network unveiled Facebook Timeline; it was met with a flurry of excitement and criticism. But after much pomp and fanfare, Facebook Timeline was rolled out to fans in beginning of 2012.
Today, the timeline debate is for brands. As of end of February 2012, Facebook Timeline has been made available for brand pages. As a marketer, you are probably wondering what this means for your brand?
Digital Transformation Influencer,
Founder and CEO at i4T Global / i4Tradies,
Angel Investor