Are you in an atmosphere to drive traffic to your website and increasing conversions? Enter Social media without slaying your assets… This can drive an insane amount of traffic to your website. This phenomenon of Social Media Marketing has even overtaken SEO on many fronts such as its popularity. There are numerous ways to do it and several Social Networks to do this with. Naturally one size does not at all and each Social Network needs to be worked differently for the desired results.
Think of social media channels as funnels, with a narrow stem. The purpose of a funnel is simple: to enable liquid or substances to flow into containers with a small opening. They facilitate access and movement.
Your website is the container. Most visitors enter through the wide topical lens of social media channels and exit them to reach your narrow-focus website.
Example: someone searches YouTube for internet marketing videos, finds an original video you uploaded and notice the URL to your website. They click through and visit your site.
All social media funnels are fuelled by your proposition, your bait, your attention magnet; things that captivate interest and pull visitors into the heart of your site. You are responsible for the evolution of visitors from a mere prospect to an engaged opportunity and possibly a closed sale.
Apart from getting traffic and attention for your website, Social Media Marketing also involves the process of promoting and spreading ideas among targeted audiences. Social Media Marketing can also be used as a calculated tactic to nurture feelings or goodwill towards a specific event/website or business.
Some people claim that social news websites only send useless traffic, visitors that will often just view a specific webpage and click away. While this may be the case at times, don’t mistake this with a lack of interest. Your subscriber figures will often take big jump up and then stabilize after a few days. If your entire site is relevant to the general interests of the social media website, there will always be a handful of social users who will start to track your site in order to submit future content.
Social media also brings you the power of ultra targeted secondary traffic. General sites or blogs in the same niche will link to a story that’s popular on social sites, because it adds value for their readers or users. This is done naturally on a daily basis for many.
While primary traffic usually comes in a larger volume, secondary traffic is more valuable. Why? Because links from other websites bring visitors who are very likely to be interested in your content. These links demonstrate recognition of your site in the eyes of others. It builds your brand. Further, recommendations, editorial links or paid advertisements on social media sites will send you interested individuals and potential customers.
