Getting a high ranking for your website may be difficult and a painfully slow process. With traffic being the lifeblood of your website business the innovative marketer has always found a way to sneak in through the back door and generate traffic.
Few business owners realise the potential of Twitter as a business building tool on the internet. While Google continues to dominate the world of “search”, it has a long way to go in offering real-time search capabilities.
Twitter is a powerful communication platform providing social networkers the opportunity to post updates in real-real time. The growth of twitter has been so phenomenal that Google has no choice but to pay attention. The very fact that it has begun indexing Tweets is a clear indication that Google has begun to take notice of Twitter. Many Twitter pages and individual tweets can be seen on the first page of Google.
As an astute business owner, you have to follow a process to build relevant links for higher rankings on search engines by twitter optimisation.
The first step in your twitter optimisation process is to pick a user name that relates to your product or service. Relevancy is the key to choosing a user name. Also remember to keep the user name simple so it can be remembered and is easily tweetable. This username will become part of your Twitter URL – twitter.com/yoursite or twitter.com/yourtopic. This is important for search indexing as it creates an address that search engines can index when they send out their spiders. Doing some keywords research in advance is a good strategy to help you choose a user name that will be easily indexed, given the high search volume.
Just as you need to step out in business with your best foot forward and present the right image, your next step is to optimise the Bio in your Twitter page. Simply this means use keywords relevant to your product or service, just as you would do on your website. Search engine spiders crawling through your Twitter page will draw upon these while indexing your page. You have 140 characters available for this purpose, so make use of them wisely.
While there’s not much you can say in 140 characters, there are other ways to direct visitors to your main website using Twitter. Remember to add your website’s URL in your account settings. Visitors who are impressed with your posts over a period of time will want to know more about your business and a click on your link will take them straight to your website.
Twitter literally provides you with a new online address – twitter.com/yourproduct or twitter.com/yourusername. Why not exploit this opportunity to build a following of raving fans. One way of doing this is to integrate your Twitter web address into your business website. All you need to do is place a blurb on your website that invites visitors to your website to follow you on Twitter. You may already have loyal customers who visit your website and check on your updates. Since you have already built a relationship with them, they are more likely to follow you on Twitter. Another strategy is to integrate your Twitter URL within your website’s global footer. Your website’s global footer can be found at the bottom of each of your website pages.
These are just some tips you can use to drive your Twitter URL high up the search engines. Once you build a strong Twitter presence, driving targeted traffic to your website, will become simple and cost effective.
Do you want to learn about use of Twitter for your business, then check out the “Twitter Secrets For Your Business” workshop dates held in Sydney.
