How are companies using social media for engagement?
Corporate entities around the world now know that social media marketing is a force to be reckoned with. But how
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Logan Nathan
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Are you Ready for the SoLoMo Shopper?
A trend is emerging in the globe – more and more people are using their smartphones to do their shopping.
Smartphone Usage in Australia – How does it affect your business?
Apple’s introduction of the iPhone into the mobile phone market created a ripple effect and has fuelled a catalytic growth,
The Importance of Social Media Branding for your Business
Although organisations understand the importance of branding and brand value, today branding related concepts have become more relevant than ever
Why Pinterest is becoming a key social media platform for businesses
Facebook and Twitter have established themselves as the major players in social media for business. What are the other social
The Challenge for Businesses with Social Media and Mobile
As Samsung and Apple battle it out for dominance in the mobile space with smartphone and tablets, other companies are
The ROI of Embracing Social Media for Business
Social Media today, has become an integral part of any organisation. However, there is an on-going debate about how to measure the ROI of social media for businesses. McKinsey Quarterly, recently released a report aptly titled – “The Social Economy – Unlocking Value and Productivity through Social Technologies”.
The Impact of Social Media on the London 2012 Olympics
By the time this article comes out, the London 2012 Olympics would have officially gotten underway and millions would have flocked their televisions to enjoy the opening ceremony and the games themselves.
When the 2008 Beijing Olympics took place, social media had not matured into the marketing platform it is today. Therefore, it is fair to state that this is the first Olympics that would happen in the middle of the social media frenzy. So how is this likely to affect or change the games as we know it?
Social Business, Human Resources and Employee Engagement
Social Business is a term that is on every marketer and CEO’s mind lately. Every discussion about business inevitably turns into one about social media and its role and impact on business. However, how many of us have considered our employees and how social media has affected and changed their day-to-day lives and behaviour. The current working generation is mostly made up of those who grew up with technology, internet. This is the generation that created and embraced social media. From an HR perspective have we ever stopped to think how this impacts organisational development?
Is your Business VISIBLE online to embrace the Social Business Solutions in the future?
Does your business have a website and a social media presence? But is that enough? Did you know that over 50% of searches are now done on mobile devices? Having just a website alone doesn’t cut it in today’s market, the bottom line has changed – the world is going social, local and mobile (SoLoMo). This revolution is happening now, are you a part of it?
