Logan Nathan at McGrath Gold Coast

Sharing Experience

Logan Nathan

Stay abreast with what’s up in the world of digital transformation! Here’s you’ll find everything from

IoT | innovation | customer experience management | field service management |  leadership 

to help you step closer to business success!

How Businesses Can Overcome Social Media Obstacles

Businesses who start out with Social Media Campaigns often complain that their efforts do not show results. It is true that Social Media Marketing may not always produce instant results that are expected by a generation of business owners who have grown up in the “instant gratification” culture of the modern society. On the other hand there are certain obstacles that entrepreneurs and business owners need to be able to overcome for their Social Media Campaigns to be effective.

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Mapping Social Media To Sales In B2B Marketing

Just like a sales letter sent out as a direct mailer or posted on a website, using social media to monetize B2B sales requires finding out ways of using the internet to solve a prospect’s problems. Businesses now have the opportunity to identify the needs of customers through monitoring online conversations and addressing these, thereby improving engagement.

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Flickr – Social Media For Business With The Power Of Images

They say a picture is worth is a thousand words. As a social media for business marketing strategy however, pictures could be worth a thousands of dollars. Are you using pictures effectively to promote your company or products effectively online? One of the most underutilized and least appreciated tactics is sharing a full suite of downloadable online photos. Sharing images of your key staff, company building, special events and the like can help people familiarize themselves with the company and build trust with your company.

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Using Social Media for Business – The Power Of LinkedIn written by Logan Nathan

With over 125,000,000 professionals from around the world representing 150 industries. LinkedIn is a trusted online networking platform for business professionals, and is often called the “Facebook” of business. LinkedIn offers an excellent opportunity for business professionals to initiate contacts that can lead to fruitful business relationships. Professionals like accountants, lawyers and engineers are increasingly focusing on LinkedIn as a key element of their social media marketing arsenal.

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