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By the time you read this article, the London 2012 games would be heading towards the final leg together with the big closing ceremony. While its early days yet, but let’s look back on the role of Social.Local.Mobile (SoLoMo) in Olympic Games.
By the time this article comes out, the London 2012 Olympics would have officially gotten underway and millions would have flocked their televisions to enjoy the opening ceremony and the games themselves.
When the 2008 Beijing Olympics took place, social media had not matured into the marketing platform it is today. Therefore, it is fair to state that this is the first Olympics that would happen in the middle of the social media frenzy. So how is this likely to affect or change the games as we know it?
Social Media is an ideal marketing and communication channel for the hospitality industry. Online reputation management has become the front runner for any hotel’s PR policy. It’s not a question of whether hotels use social media but how effectively these networks are being utilised to improve brand recognition, loyalty and bookings.
At this point, it is safe to say that social media has revolutionised online marketing in every industry. Facebook, Twitter, YouTube, Google+ and other social media channels have become a large part of the marketing campaigns of companies. The Real Estate industry is no different.
Real Estate involves the selling and buying of land, property, apartments and other buildings. This makes real estate the perfect candidate for social media platforms. In an industry where buyers and realtors need to meet, social media is the bridge that can provide the means to the end.
Having started off my career as a social media marketing assistant a few months back, after many internal training sessions I have settled into my role and am now confidently using Twitter for business marketing. I now manage a multitude of clients from varying industries for the Australian market.
Prior to this career opportunity, although I was a regular user of Twitter and Facebook, I had in no shape or form used these social networks for business marketing. Today, however I can safely say that I am reasonably “qualified” to publish my own set of tips on how to successfully use Twitter for Business.
Started in March 2010 as a beta version, Pinterest is the latest social media network to take the world by storm. An invitation only social media network, that acts like a pin-up board, has already reached 11.7 million monthly active users.
It is also currently the internet’s fastest growing website of any kind and is gaining in popularity as a referral marketing platform.
One hour Plumbing is a Sydney based plumbing service that specialises in hot water, blocked drains and other services such as sewer installation, rain water tanks, taps and toilet repairs together with bathroom and kitchen renovation.
The unique service guarantee of One Hour Plumbing is that they quote by the job and not by the hour.
In the pre-social media age, role models were individuals who served as an example and were emulated by others. Role
Business owners often ask the question, can Social Media Marketing be used to improve search results for a business? The answer is yes. There are many ways that Social Media and Search Engine Marketing can be integrated to give a business greater visibility both for paid search and organic search.
Are you in an atmosphere to drive traffic to your website and increasing conversions? Enter Social media without slaying your assets… This can drive an insane amount of traffic to your website. This phenomenon of Social Media Marketing has even overtaken SEO on many fronts such as its popularity. There are numerous ways to do it and several Social Networks to do this with. Naturally one size does not at all and each Social Network needs to be worked differently for the desired results.
Digital Transformation Infulencer,
Founder and CEO at i4T Global / i4Tradies,
Angel Investor